EmotionInc combines psychology, communication, and digital technology to shape desired behavior in healthcare and consumer markets.
Conduct emotion-based research
Using methodologies adapted from clinical psychotherapy to identify and understand the specific emotions that drive targeted behavior.
Based on the premise that emotions are the behavioral trigger mechanisms in every needs-based behavioral model. The challenge is to differentiate emotions by their location and power, using them as a foundation of a plan to achieve objectives.
Using emotion to establish an immediate and powerful connect with target audiences. Developed and produced by world-class creative team.
President – Chiat Day New York
Head of Worldwide Marketing / Licensing – Calvin Klein
Lead Director – 24/7 Real Media prior to sale to WPP